Bulk SMS service is one of the fastest and most cost‑effective communication tools used by businesses in India. It allows companies to send a single message to thousands of customers at the same time using an online platform or API.
What is Bulk SMS?
Bulk SMS refers to sending large volumes of text messages to mobile users simultaneously. Businesses commonly use it for alerts, notifications, promotions, reminders, and customer communication.
How Bulk SMS Works in India
- A business registers with a Bulk SMS provider.
- The sender ID and message templates are approved via DLT (Distributed Ledger Technology).
- Messages are uploaded through a web panel or API.
- SMS is routed through telecom operators.
- Messages are delivered instantly to users’ mobile phones.
Types of Bulk SMS
- Transactional SMS – OTPs, alerts, order updates
- Promotional SMS – offers, discounts, marketing campaigns
Benefits of Bulk SMS for Businesses
- Instant delivery
- High open rates
- Low cost marketing
- Works without internet
- Ideal for Indian customers
Who Should Use Bulk SMS?
Small businesses, startups, banks, schools, hospitals, e‑commerce companies, and service providers.
Bulk SMS remains one of the most reliable communication channels in India.