What is OTP SMS Verification?

OTP SMS verification is a security method used by businesses to authenticate users during login, registration, or transactions. OTP stands for One‑Time Password, which is sent to a user’s mobile number and is valid for …

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WhatsApp Marketing for Businesses in India

WhatsApp marketing has become one of the most effective digital marketing strategies in India. Why WhatsApp Marketing Works Common WhatsApp Marketing Use Cases WhatsApp Marketing vs SMS WhatsApp allows images, videos, buttons, and conversations, while …

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What is WhatsApp Business API? Complete Guide

WhatsApp has become one of the most widely used communication platforms in India. To help medium and large businesses communicate at scale, Meta introduced the WhatsApp Business API. This solution enables businesses to send automated, …

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Benefits of Bulk SMS for Small Businesses

Small businesses in India face tough competition. Bulk SMS helps them reach customers quickly and affordably. Why Bulk SMS is Ideal for Small Businesses Common Use Cases Bulk SMS vs Other Marketing Channels Compared to …

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Transactional vs Promotional SMS – Complete Guide

Transactional and promotional SMS are the two main categories of bulk messaging in India. Understanding the difference is important for compliance and effectiveness. What is Transactional SMS? Transactional SMS is used for critical, time‑sensitive information …

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